Launch Marketing in a Weekend: A Practical Checklist

You don’t need a full‑time marketer to launch well—you need a checklist and a tight loop. Here’s a weekend plan that works.

Saturday AM: Narrative

• One problem, one promise, one proof (screenshot / GIF).
• Write the landing hero and a 5‑tweet thread draft.

Saturday PM: Assets

• Landing (hero, demo, CTA), product GIF, simple pricing.
• Product Hunt blurb, HN “Show” copy, two email variants.

Sunday: Distribution

• Schedule thread + launch post. Email your 10 friendlies.
• Line up 3 DMs asking for blunt feedback.

Follow‑up Cadence

• Week 1: ship one small improvement; share a before/after.
• Week 2: a short customer story (quote + screenshot).
• Week 3: a metric moved (why it moved, what’s next).

Launch is a loop, not a day. Execute, measure, narrate—then do it again.